See More.
We dig in, ask the hard questions, and show you what’s really happening. You’ll walk away knowing how to think about growth, what to consider, and what to do next.
Call, Email or Text
Strategy. Growth. Marketing.
Envision growing in a way you never thought of before
What aren’t you seeing? Before you invest in doing more, invest in seeing more.
25yrsNearly 25 years of perspective
7×GD USA award winner
4continentsDomestic & international clients
Brands we’ve worked with
A Unique Perspective
The Unthought of Advantages
You know your business inside out. That’s exactly why it’s hard to spot what’s changing and what you may be missing.
Call, Email or Text-
1
Growth has stalled.What worked for years somehow quietly stopped working and nobody can say exactly when it happened or why.
-
2
You sound like everyone else.Same message, same language, same pitch, same value proposition. Customers will never be able to tell the difference unless you compete on price, and for us, competing on price is the beginning of the end.
-
3
Your next move isn’t obvious.In such chaotic markets, how do you know what to do next?
“True success is when a customer chooses you because they never considered another.”Charles Jordan
How We Work
Clarity first.
Strategy second.
Nothing, no matter how basic, is obvious to us. That’s why in nearly 25 years, after sharing our work, 100% of our clients have said “I never saw our business that way” or “We never thought of the possibilities you’ve presented.”
Our Services: Choose 1 or Both
Do More.
A clear plan built on your strengths, positioning, message, sales tools, and a roadmap to get it done. Because the answer almost always lies in simplicity.
Call, Email or TextPerspective in Action
Fresh thinking, across industries.
Dairy · ColombiaA new identity behind ~26% compound annual growth.
New marketing platform and identity for a Colombian creamery, strengthening exports into the United States.
Craft Beer · PhilippinesChallenge. Change. Grow.
A brand platform for hand-crafted Filipino beers built around believers, not just customers.
Industrial · USA“Because you’ll speak to an owner every time.”
A positioning built on the one thing competitors couldn’t copy: who answers the phone.
Results, Not Promises
Perspective pays.
A few of the outcomes that followed a fresh look at the situation.
- 102%Net-income growth in 28 months for a healthcare third-party administrator.
- 7×Top-line revenue in 33 months for a resort client through new positioning and partnerships.
- 316%Growth of a single outdoor hospitality experience via alliances with Land Rover and Orvis.
- 21%Better customer retention for Colombia’s leading renewable-energy provider.
- 1312New accounts and 42 strategic partnerships for a mobile-banking company serving the unbanked.
- 1stMembership growth in a decade for a 100-year-old civic organization of 3,000+ clubs.
The ABC’s of The Charles Jordan Group
01
Attract.
Give the right people a reason to notice you.
02
Build.
Turn interest into real relationships.
03
Conserve.
Keep the trust you’ve earned.
Most brands have customers. Few have believers.
Boutique by Design
Our Mission? To make you feel like our only client.
For nearly 25 years, serving every size of business, and across industries and borders, our beliefs have spearheaded our results. Here are a few…
- 01 Don’t waste your time describing your product… no one buys a product!
- 02 It happens every day in business and we are all guilty of it.Almost without realizing it, experience may limit what we believe is possible.
- 03 Have you any idea how profitable it is to ignore your customer?
Peace of mind is of inestimable value.
Let’s converse.
