THE WORK

Avoiding Costly Frontal Marketing Attacks By Enhancing Diversification

In conjunction with REPROCOIN from Cuenca, Ecuador, The Charles Jordan Group designs message, value proposition, packaging & product for Realpower™; Official re-energizing beverage of Real Madrid™ soccer team and advices against a frontal marketing attack against RED BULL Energy Drink; circumventing key competitors to find unique market niche promising sustainable growth.
“…Just a few sentences to thank you and congratulate you. I would like to express the magnificent image you have left in me and my partners. The consulting services you offered have been enormously useful for us; both in the strategic marketing side, as well as in planning and market & customer growth….Thank you!...”

Juan Mato
Former PresidentMadrid,
Spain Chamber of Commerce & Principal at Real Power™

Sustaining & Reviving a Competitive Advantage

The Charles Jordan Group delineates strategic marketing plan driven by event marketing for Optimist International; 100 year old Civic Organization with roughly 3000 clubs worldwide. The group engages over 3000 national clubs to ensure effective repositioning of brand crucial to much needed membership growth. Strategy is enacted at a regional basis and provides the greatest growth of membership in the past 10 years. Results are attributed to the simplicity of the strategy and to the focus of developing a value proposition and message humbling to members.
“We have been looking for solutions and ways to get Optimist International revived and to give our future generations the chance to work with us. Unfortunately no solutions have risen. Charlie’(strategic marketing direction and roadmap) made many see the light at the end of the tunnel. It is like a breath of fresh air...”

Claire Lebreche Board Member
Optimist International, Montreal Canada

The Strength of Relationship Marketing Strategy with Global Agents/Brokers

Doubled top line revenue for Arasha; Ecuador’s Award Winning Tropical Forest Resort & Spa, in less than 30 months; including $750,000 contribution from new target market, via strong brand awareness and unique sales strategy of family owned, 60 key, 5-Star resort. The global networking efforts included building 220 vertical relationships with Tour Operators. The re-positioning strategy resulted in “The World Travel Awards for Leading Resort and Spa in Ecuador” 2005-2012.
“Under the direct consulting services and direction of Charles Jordan, we more than doubled our revenue and enjoyed extraordinary sales growth in the international and national markets and strategically positioned our brand that led many around the world to view us as the leading resort & spa in all of Ecuador.....without a doubt, a respected and well liked leader…”

Angela Dominichini, General Manger
ARASHA, Ecuador's Tropical Forest Resort & Spa
Quito, Ecuador

Casting A Wider Net Through An Enhanced Value Proposition

Millwork, Fabrication, & Stone company in Savannah, TN, requests The Charles Jordan to reposition brand and develop creative message enabling new markets to understand true potential and scope of work of a 60 employee manufacturing firm. Brand reaches past the established restaurant industry, inspires all employees, and is changed to reflect the town where the company is based in; enhancing pride and company culture.
“Marshall and I appreciate all of your firm's work and creativity. Our businesses are better as a result. We will have more work soon as we are aggressively on the acquisition trail. Thanks again!”

Robert G. Shuler
Managing Partner

Ensuring Integrated Marketing Initiatives Unequivocally Support Sales Efforts

The Charles Jordan Group is tasked by Las Catalinas; Hill town resort in Costa Rica’s Pacific Coast, with creating global brand and true value proposition for Las Catalinas Hill town Resort in Guanacaste Costa Rica. The Group identifies key marketing and sales challenges restraining growth and works closely with team to overcome them.

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