THE WORK

Restructuring Marketing To Strengthen Sales

Paragon Benefits, leading Third Party Administrator servicing national & global self-funded healthcare plans, hires The Charles Jordan Group to formulate strategic marketing plan that will increase top line revenue and marketing effectiveness. Brand, strategic marketing timeline, and enhanced corporate culture lead to highest revenue growth in the past five years; attracting new companies seeking the benefits of self-funded healthcare plans.
“After all this time, finally!...a consultant who did what he said he was going to do. Absolutely brilliant”

Dan Thomason
Chief Executive Officer
Paragon Benefits

Making Primary Competitive Advantages..."Secondary”

The Charles Jordan Group recently returns from South Africa after establishing contract extension with The Safaris of Graham Jones and is asked to lead all marketing and sales efforts for the safari adventure company and tourism operator expressing desire to increase sales through new market & product development, strategic branding, and sales management. Creative marketing efforts represent a unique competitive advantage that separates operation from an overcrowded offering of services in Southern and East Africa.
“Incredibly professional…”

Graham Jones
Proprietor The Safaris of Graham Jones
Limpopo, South Africa

Growing Curiosity-Building Brands via Clever Messaging

The Board of Directors of the Collaborative Law Institute of Georgia selects The Charles Jordan Group to develop a strategic marketing plan to increase the state-wide brand awareness of Collaborative Divorce, increase membership base, establish a sustainable growth platform, and grow demand for unique divorce process. Strategy enables the state of Georgia to learn of an unknown benefit during divorces. Creative brand is relatable and understood by markets in lieu of great relevance to changing psychographics and behaviors.
“Great, great, great, great…!”

Robert D. Bordett, Chairman of the Board
The Collaborative Law Institute of Georgia

Formulating A Growth Direction Of A 30-Year Old Catering & Event Planning Company

Lowcountry Barbecue, a Full-Service Catering, Express Delivery & Carryout or Order Online company hires The Charles Jordan Group to reposition Lowcountry Barbecue brand, a nearly 30-year-old southern brand, by formulating the strategic marketing road map allowing the organization to increase its value proposition far beyond barbecue sales. Lowcountry's new direction targets new markets to be attracted via strategic messaging & strong digital marketing initiatives.
“Outstanding and thought provoking!”

Mike McIntire, Partner
Lowcountry Barbecue
Atlanta, Georgia


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